Tuesday, August 2, 2011

Baba Ramdev


The Baba, who is mainly known as a yoga guru, is also being known as an aspirant politician. Like how millions of Indians have internationalized meditation lesson from Baba Ramdev as part of their daily existence, they need to imbibe intolerance to corruption as part of their psyche.
Moreover, Ramdev is a consummate communicator, with a knack to explain in vernacular complex economic theories in terms that are easily palatable to everyday Indians. And importantly Baba Ramdev has the great weapon in modern political warfare – access to and control of electronic media especially given vast section of media is largely pliant and subservient to the ruling establishment. Baba Ramdev has repeatedly demonstrated, he has the courage and guile to counter his enemies. Politicians and their media cohorts alike would end up seriously damaging their own interests if any scurrilous attack is made on Baba Ramdev. Challenging such a hegemony within the existing institutional framework is not easy.

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